Style's not about fashion.
It's about you

VILLOID knows how you’re influenced by your favorite online superstars. Whereas you used to get your style inspo from billboards or million pound TV adverts, it’s now from the mavens of Instagram and social media.

So, here’s what VILLOID did. We built a space where you buy direct from the online style pros whose style most influences your own. Each of our girls curate their own VILLOID shop with clothes from the 4000+ brands we stock. They upload each item personally, which means it’s something they will love. Within two clicks of seeing it, it can be ordered and hot-footing its way to you.

Put simply: whatever your style, whatever your ‘thing’, you’ll be able to express yourself through VILLOID. It doesn't matter whether your vibe is sportswear, goth, post-post-Boho, 90s, or Jane Birkin… we got the goods and we got the bits.

‘BUT HOLD ON, ISN’T VILLOID ALREADY A THING?!
I’M SURE I BOUGHT A BERET FROM YOU LAST WEEK.’
- This is you loudly thinking -

The answer, of course, is yes. In 2015, VILLOID launched an app. It offers a creative style board and shopping experience that is used in over 180 countries. Feted by the likes of Elle, Forbes and The Sunday Times, VILLOID has also been bestowed with a slightly embarrassing array of awards by Apple. (Well, since you’re <i>asking</i>: #1 Shopping app, #1 Lifestyle App, and Best New App.)

We love VILLOID Mk1 but VILLOID Mk2 is a whole new beast. Instead of being one huge online department store, it’s a mall of boutique shops lovingly stocked by the world’s most stylish gals. It’s pretty rad.

More than this: it’s also a community of curious shoppers, influencers, designers and all-round style geeks. We will support all them through their journey with us. We’re going to be very busy getting this thing going but please come say hi on Instagram, Twitter or any other part of the VILLOID galaxy. We’re all about the gang.